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We are in charge of our own destinies.

High on Persona is elated to pay obeisance and reverence to the spirit of womanhood and all those women who have sizeably contributed to society We salute the spirit of all those women who are balancing their home and work while touching new dimensions of success and all those women who have the courage to do something on their own and do not lose courage even if they are not successful.

To celebrate the occasion High on Persona proudly presents the series of interviews done with women from different fields and genres. These women are the embodiment of courage and compassion and have been lauded for their achievements, they have attained success on their own terms and taking the world in their stride. She has endured hardship and embraced all the challenges, coming her way to remain ahead of the curve.

Competition is not a spoke in the wheel for her, on the contrary, she takes it as a stimulant with a proactive approach and driving force that determines her growth. When in her contemporaries were witnessing a downhill trend and sulking over plummeting business she remained positive and hellbent to expand and make a blueprint for And I believe, presently, things are headed in a promising direction because this new normal has become the norm.

Driven by Ingenuity and virtuosity her work has been constantly evolving to display character and class and exhibiting her sense of style that is feminine, opulent, and futuristic. Her designs are Vibrant, ebullient, and exuberant. Spirit of Paris and the romanticism of Parisian reflects in her designs making her ensembles chic and young.

Although the creative part of her work remains the most favorite for her but being the sole entrepreneur of her brand she loves to interject in every aspect of the brand, whether it is administrative, marketing, or networking. All this provides a glimpse into her journey of the past 10 years that began with zero investment.

In this refreshing and unique account of the contributions of Indian Muslims to national life, Shehla Rashid brings together a formidable list of achievers.

Today she remains prima donna of fashion in Bollywood and her elite clientele boasts of top Bollywood actresses including Alia Bhatt, Kareena Kapoor Khan, Katrina Kaif, Kiara Advani and the list is endless. High on Persona had a candid conversation with Shehla Khan over the resurgence of fashion, expansion of her label Shehla Khan trends in bridal fashion while unspooling intricacies of fashion and changing dynamics of the industry.

Excerpts from Interview.