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We take a closer look at Top of the Rock, its impact on local tourism and the man who built it all: Johnny Morris. There's a sense of sincerity in Johnny Morris's voice as he tells his story of falling in love with the Ozarks and its rich history. He speaks slowly and thoughtfully, recalling events that happened more than 50 years ago almost as if they just happened yesterday.

It was after a spring rain, and a farmer had just plowed, and I looked down and saw an arrowhead sitting there. What was wildlife like? What was fishing like? Did they have on a deer skin crop? Or maybe a buffalo hide?

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What were they really like? All of them have not only enriched the lives of landers but also played a huge part in bringing state- and nation-wide tourists to southwest Missouri. And although his outdoorsy empire has flourished since that spring day some 50 years ago, not much about Johnny has changed. This guy is truly fueled by sharing his love of the outdoors and telling the story of what life was like long ago.

Johnny has been fishing in land waterways since he was a child. It really changed the habitat for fishing here. A lot of our favorite places on the river went away, but it created a whole new fishery. I knew when I went to that tournament that all I wanted to do was fish or be around fishing. It was a hit, becoming popular for anglers who visited on their way to land lakes, and they began calling Johnny even after they returned home to ask him to send them some of his specialized gear.